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If you follow me on Pinterest you’ll notice that I’ve recently branded my profile. Since focusing on building my Pinterest following (which is still on the very small side) and branding each of my posts with at least 2 pinable images, Pinterest has skyrocketed to my biggest traffic referrer here on TTBH. Part of my decision to focus on Pinterest was sheer curiosity. Tons of other bloggers swear that Pinterest helped triple or even quadruple their blog traffic so I decided to give it a shot and see what happens.
Well, they were right.
When I realized that Pinterest did in fact drive heaps of traffic to the blog I got to googling to find out how Pinterest really works. You see, I never really got sucked into the Pinterest thing and really didn’t understand how the pinning process worked or what the benefit would be to a blogger. In my mind, Pinterest was reserved exclusively for crafty people, DIYers and other individuals who had projects they wanted to share with the world. Boy was I wrong.
I’ve mentioned it before but it’s really worth repeating. Pinterest essentially functions as a search engine. Once I realized this small fact it all began to make sense. Pinterest drives traffic because people use it as a visual search engine – plugging in search terms that could potentially return your pin as a result. That right there is how your pins can generate regular traffic to your blog. If you didn’t catch my post last week about evergreen vs real-time content I suggest you have a read. The thing with Pinterest is that it works best if your churning out evergreen content on the regular. Have you written a post about awesome wordpress hacks lately? Or, perhaps shared a handful of your favorite free downloadable fonts? Well, this is exactly what pinterest is useful for – sharing content that visitors can benefit from in days, months or even years.
How I branded my Pinterest profile in 2 easy steps
Step 1: I settled on a pin design that I felt vibed well with the look and feel of my blog. The thing with pinterest is that you start to recognize other bloggers by their pins when they are consistent. Consistency doesn’t mean that each pin necessarily needs to look exactly the same but things like sticking to similar fonts and branding each pin with your blog URL can create the consistency required to help you get noticed. I was also conscious of how much time I’m willing to invest in creating pins and settled on a pin design that is generally easy to create and simple to read. I’ve experimented with a few different styles and once I found one that seemed to drive the highest amount of traffic I stuck to it.
Step 2: I changed the pin cover images on each of my pinterest boards. If you head over to my pinterest profile you’ll notice that every pinterest board I’ve created has a similar cover image with a simple font overlay naming the board. This streamlined the way my pinterest profile looks to new visitors and makes my page look more consistent.
How I use my branded Pinterest profile to drive traffic to my blog
One thing that left me stumped was how Pinterest was able to drive so much traffic to blogs when they had very few pins linking back to their sites. I’m very late to the Pinterest game which is something I regret. In hindsight I probably would have focused on creating pinterest images from the get go but I can’t cry over spilt milk can I? Instead, I started snooping around and realized that pinterest traffic doesn’t only generate from your followers. The goal is to get your pins out there and waiting for them to be returned on pinterest searches is a pretty unpredictable and painstakingly slow process because of complicated algorithms and such. So, how do bloggers do it?
Well, they join group boards where they can pin their own pins on rotation while sharing and pinning other members pins regularly. It’s essentially a share the love situation. Some groups have over 100k followers which means your pins then become visible to a far greater audience. Ya see how that works?
If you’re looking to join a group board right now feel free to join mine: Simple Centered Momma Bloggers I created it sometime last month and I’m really enjoying the pins that cycle through the board.
How I manage my pinning
Firstly, I’ll admit that I do not have the time nor patience to constantly be perusing pinterest and pinning images. Up above I mentioned that I’m a member of a few group boards on pinterest which means I have the possibility of sharing my own pins with a greater audience. I realized pretty quickly that pinterest is a ton of work and time was an issue. Above and beyond boardbooster automating the pinning process for me – it also knows when the best times to pin are to get the greatest engagement. Win win situation right?
So, I’ve signed up for the 5$ a month package which gives me the opportunity to auto-pin up to 500 pins per month. I have it set up so that boardbooster selects pins from a board called This Tiny Blue House where I pin all my content as it is published. It auto-pins on a schedule of 3 pins per day to each of my group boards which makes the process a breeze.
Like this post? Feel free to pin it to pinterest!
Are you a fan of pinterest? How do you pin?
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